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Italy out again

4/1/2026

 
2018, 2022, 2026: Italy doesn't make the FIFA World Cup. 

Italy's a four-time World Cup champ, an all-time great.
This is a tragedy. 

What's the best chance for Italy to get back in the World Cup? 
Putting in a bid to host. 

Solution: 
Get rid of Adidas. 
It just doesn't look right. 
I like Adidas, it's just not working for Italy.
Get back to your roots. 

1. Lotto
2. Diadora
3. Maybe Puma

Let's start there. 

Italy out again. Wow. Enough said. I'm a big fan. I love some Italian soccer. Who doesn't? There might be a few. But there aren't that many haters. Italy is the quintessential World Cup favorite. It was. This is crazy. Literally crazy. Italy is fighting to make a World Cup? Do you hear yourself? Does that even make sense? Of course not. Italy is struggling, big time. This is odd. It's beyond odd. At this point, there's a problem. Italian fans have something to be concerned about. Because, for the most part, I thought for the last two World Cup failures (2018, 2022) Italy was just going through a bad streak like Brazil taking a 7-1 pounding in 2014 by Germany. It happens. No one's perfect. But now we're talking about three World Cups in a row for the amazing Azzurri which is something significant. Two was significant. Three is alarming. Three in a row is very un-Italian. Go figure. You know I look out for Italian soccer fans. I got your back. But this is pathetic. Do I have Italian coffee right now? Prefer French but, yeah, I have Italian right now. French is better. Still though, I'm gonna drink the coffee cause it's good. I should clarify: this is Starbucks Italian vs. Starbucks French. So it might be different with another brand. That's something that very well could be pointed out and was just pointed out. Forget about it, moving on. I love all things Italy. But I get the feeling this might not be over. Italy needs a generational shift in talent. Players like, I'm not mentioning Baggio because he's too obvious, Signori. That was a talent. You need that again, Italy. Find that times six. You need six guys on the field, like Signori, at once. Not one or two...six. The United States has a similar problem, for generations. The USMNT has always fielded two or three very talented players with the wrong dance partners. It's not a fair comparison, however, in terms of "fielding talent" there's a slight parallel in that Italy, like the US, needs to focus on shiftier, craftier, skillful, dynamic players that showcase dribbling skill that makes fans want to watch. Period. It starts with dribbling. Get to that and you'll be ok. For now, Italy is in a world of hurt with a need retuning in order to get its Ferrari revving again, which it's more than capable of.  
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